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It's already starting to look like the Google logo we know today, although the colour combination is different with the initial Baskerville Bold G in a garish green rather than blue. This one lasted a little longer, but not much, seeing use from 28 September to October 29, 1997. In 1996, the logo featured an image of a hand and the company's original name, BackRub, in red font. After rebranding to Google, the company launched a simpler logo in 1998 that said "Google!" in multicolor. Google's shift towards minimalism and simplicity demonstrates how a clean and uncluttered design can create a powerful impact.
The Google logo: a history
The key to creating an effective logo is to not only be memorable but versatile as well. Simple and relatively cartoonish, the logo for this application is a building with a striped awning, which is what you would probably visualize when you think of a shop. Don’t try to incorporate our product name into your product or company name, such as Gmail Inbox Sweeeep™ or Google Ads AdProGuys™. Don’t crowd the logo with images, text, or other graphics that compromise its impact.
Middle School Hackathon Helps Fuel Interest in Engineering and Design
In addition to improved functionality, the new logo has also been designed to be simpler and easier to read. Using a clean, bold sans-serif font and emphasising circular shapes makes the new logo more legible and distinctive, making it easier for users to identify with the Google brand. The most significant change in the 2015 redesign was the introduction of a bold sans-serif font for the logo. This typeface, Product Sans, was developed exclusively for Google and is characterised by its clean, rounded shapes and even stroke weights.
Evolving the Google Identity
I can already predict what you'll say about the rumoured Google Chat logo - Creative Bloq
I can already predict what you'll say about the rumoured Google Chat logo.
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What truly set this phase of Google logo design apart was the unique graphical element. Behind the bold lettering, a photographed hand touched a flat surface that subtly resembled a naked back. This image was more than just a whimsical touch; it symbolized the intricate practice of "backrubbing" or backlinking that was then at the core of web indexing.
Yes, there's yet another new Google logo here to confuse you - Creative Bloq
Yes, there's yet another new Google logo here to confuse you.
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And even though they were a startup, they wanted to stand out and make their mark – literally and figuratively across the existing landscape. In celebration of Google’s 25th birthday, we asked Ruth to share an in-depth, personal account of how her world-renowned logo came to be.
Colorful Identity
We started by distilling the essence of our brand down to its core—four colors on a clean white background—and built it back up. With the cutting room floor littered with hundreds of hours of design work, we set out with a few directions that excited us. Ruth Kedar was an established designer and Stanford instructor when two Stanford students asked if she’d be willing to design a logo for their burgeoning startup.
It was a burst of creativity that stretched the boundaries of conventional logo design. The capital "G" turned blue, and gradient transitions along with shadows were introduced, making the letters appear three-dimensional. The designers didn't stop there; an exclamation mark was added at the end of the word, giving the logo an energetic flair. Though a far cry from the modern and sleek Google logo design we know today, the BackRub logo laid the groundwork for what was to become an evolutionary story of design. It's a quirky yet insightful chapter that captures the essence and innovation of a time when the Internet itself was in its formative years.
She experimented with a huge range of logos, but finally Brin and Page settled for one of the options that was most similar to the existing design. The first Google logo is hard to believe today, but it looks kind of retro even for when it was made. An example of how ugly the early days of the internet were, fortunately, it only lasted very briefly, from 15 September to 27 September 1997, while Google remained a university research project. It offers strong nostalgia value for just how ugly the internet used to be (Geocities, anyone) but also that early excitement about what the internet could bring.
A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. For more on logo design, see our pick of the best logos of all time and our guide to how to design a logo. And if you're starting out in logo design yourself, make sure you have the best graphic design software. When Larry Page and Sergey Brin decided to make Google public, they realised they were going to need a slightly better logo, but they weren't ready to bring in graphic designers yet. Brin apparently knocked up the logo himself using the open-source image editor GIMP.
The new logo has been designed to work seamlessly across multiple devices, including desktops, laptops, Chromebooks and smartphones. The BackRub logo reflects the company's values and culture of innovation and efficiency. The logo's clean lines and bold font were intended to convey a sense of strength and confidence, essential for a company still in its early stages. The red logo was also significant, representing energy, passion and excitement. Google is one of the most widely used companies in the world, and its logo is instantly recognisable to people from all walks of life.
They also updated the color scheme to be the same bright and light hue they use with their other products. This shift marks the start of the logo design we’re familiar with today. The wordmark logo design looks embossed because they used the Baskerville Bold font style. At the rate things are changing, we'll probably see a new version in a few years. The new logo might look simple, but the transformation was significant. Catull -- the former typeface -- has serifs, the small lines that embellish the main vertical and horizontal strokes of some letters.
Originally known as "BackRub," their project had a red wordmark logo symbolizing a modest start for what would eventually become a digital giant. This early logo captured the essence of the late 90s internet era; an era characterized by exploration and novelty in design. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories.
The journey through Google logo design is more than a mere visual evolution; it's a comprehensive lesson in design philosophy, adaptability, and creative brilliance. For us graphic designers, it's a roadmap illustrating how to innovate while retaining a consistent brand identity. From its colorful beginnings to its minimalistic present, the Google logo stands as a testament to thoughtful design.
A thorough exploration and understanding is needed before you can redesign something and really add value to what is there now. The colors chosen for Googles logo represent the companys dedication to being a reliable and forward thinking organization that constantly pushes the boundaries of technology and design. Starting from beginnings to becoming a global phenomenon Google was initiated by two Stanford University students, Sergey Brin and Larry Page in the mid 1990s.
The Google logo design has continually adapted to technological trends. From its early 3D effects in the late '90s to the two-dimensional transformation in 2013, the design evolved to align with the prevailing aesthetics and user experience needs. The move towards Material Design in 2013 is a clear example of this adaptation, showing how a logo can reflect a brand's commitment to staying ahead of technological waves. The period between 2010 and 2013 in the Google logo design chronicle marks a subtle yet meaningful shift. While the essence of Ruth Kedar's iconic design remained, a fresh coat of digital paint was applied to give it a contemporary update. Over the years, the Doodle team has grown to design Doodles for various events and holidays, from Valentine's Day to International Women's Day to the Olympics.
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